b'CORPORTATE IDENTITYOur corporate identity is the face and personality presented to the community. It could be argued that it is as important as the products and services we provide. Our identity is the total effect of our logos, products, brand names, trademarks, advertising, brochures, and presentations - everything that represents ACCO. Because the brand cannot be compromised, weve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the communications and sales processes. By following these guidelines, the materials you create will represent ACCO Engineered Systems, its affiliates and subsidiaries in the best light possible.COMPANY LOGOThe company logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding.LOGO ELEMENTSWord Mark TypographWord Mark Typography yThe Logo consists of 2 elements: The Word Mark, and the Typography (Engineered Systems). The elements must be used together unaltered, in exactly this spatial relationship. As dictated by the specifications of our registered trademark, the ACCO word mark may be used alone in certain applications if the full logo is also used in/on the same application. 4'